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Adopt A Highway programs have been a common sight along the country’s roads for decades – and for good reason! Not only do today’s Adopt a Highway program options offer exciting paid highway sponsorship opportunities for local businesses, but they are still one of the best ways to boost corporate social responsibility efforts.

As a business owner or marketing head, you know that finding a smart and effective way to become one of Texas’s most respected brands is key. You may have even invested money in some creative sponsorship programs in the past, only to find that your return on investment (ROI) leaves you scratching your head.

If you’re looking for an affordable outdoor media option that can supercharge your marketing efforts while building customer anticipation, it’s time to consider the Texas Sponsor A Highway® program. With over 80,000 miles of highways crisscrossing the state, this unique roadside sponsorship provides a lasting impression for hundreds of thousands of passing motorists daily.

Here are 10 reasons you should consider adopting a stretch of Texas highway today:

1. Sponsor A Highway Signs Offer High Visibility and Exposure

Texas highways see volumes of over 100,000 vehicles daily, resulting in incredible visibility for sponsors. Whether it’s a slogan, logo, or business name, roadside signs place your brand directly in sight of drivers.

Signs are strategically located along key stretches near intersections, the highway’s right of way, and busy commuter routes for maximum impact. This 24/7 exposure catches the eyes of rush-hour road warriors during their daily grind and reinforces positive impressions simultaneously!

With over 366,000 miles of roadway under the Texas sun, highway signs bathe in daylight hours, maximizing visibility. This consistent, compelling brand exposure opportunity reaches over 25 million licensed drivers across the Lone Star State.

2. Target a Wide Audience & Boost Brand Visibility

The diversity of Texas drivers means a highly varied demographic will see your brand message. Everyone from harried 9-to-5 office workers stuck in urban gridlock to free-spirited road trippers enjoys Texas highways. This allows your business to forge relationships with multiple consumer groups outside your existing clientele.

Both locals running errands and tourists enjoying statewide sightseeing will register your roadside sign, incorporating it into the backdrop of their Texas travels. This broad, far-reaching viewership goes beyond pre-defined target markets to organically attract new customers.

So whether they’re simply commuting to the office, embarking on a West Texas getaway, or hauling a horse trailer down I-35, Texas highway sponsorship puts your company name where the people are.

3. Cost-Effective Marketing For Your Company Name

When analyzing marketing ROI, highway sponsorship delivers unmatched value. With a simple application fee followed by affordable monthly costs, securing extensive brand exposure is budget-friendly.

Compared to the high price tags of television, radio, and print ads with limited exposure periods, roadside signs continually broadcast your message to locals and visitors alike.

By owning real estate in drivers’ lines of vision, your business captures customer attention at a fraction of standard advertising rates. So, for any small business looking to make a big impact, adopting a Texas highway helps maximize awareness without breaking the bank.

4. Join The Ranks of Respected Brands with Roadside Sponsorships

Repetition leads to familiarity, which highway signage provides in spades. Consistent visibility of your logo, slogan, or business name along frequently traveled routes boosts recall. Seeing your roadside sign transforms it into a landmark, and drivers come to associate with their Texas instantly travels.

This memorability supports tremendous growth in brand recognition as commuters and explorers grow accustomed to encountering your brand on Lone Star State byways. In time, passing your signage sparks an automatic mental connection to your products or services in viewers’ minds.

When leveraged through multi-channel marketing campaigns, the unaided awareness highway sponsorship facilitates gives your brand an instant advantage in an increasingly competitive marketplace.

5. Corporate Social Responsibility? Texas Sponsor A Highway Does It All!

Sponsoring a stretch of highway shows your business cares about keeping Texas beautiful. Organizing employee clean-up events spotlights your commitment to maintaining environmental standards in the communities you serve.

This injection of elbow grease and prominent signage earns public appreciation for helping preserve scenic roadways. It transforms a sponsorship from a mere marketing ploy into demonstrable corporate citizenship. This goodwill shines and polishes your reputation as consumers recognize the sincere effort to give back.

By standing up to keep the Lone Star State litter-free, your brand stands out from competitors as authentic to Texas landscapes and waterways.

6. Plenty of Customizable Sponsorship Opportunities

The flexibility of the Texas Sponsor A Highway program allows for maximum brand exposure. Businesses choose sign locations based on traffic analytics to hyper-target key commuter corridors. This locational precision gets the right message to the right audiences.

Companies also customize sign designs to reinforce positive brand impressions. Everything from colors and fonts to logos and slogans can match existing visual identity or launch refreshed branding.

There are even opportunities to display social media handles for increased engagement. This bespoke approach to roadside signage means companies of all sizes and budgets can tailor signage strategies to amplify their message.

7. A Strategic Statewide Presence Means More Forged Relationships

The vast network of adoptable roadways means locating ideal sponsorship territory is simple. Businesses identify specific regions, metro areas, or statewide saturation essential to their growth strategy. Plot optimal sites along high-traffic interstates feeding into Dallas/Fort Worth.

Blanket hot spots around artistic enclaves in Marfa and Austin. Provide consistent reinforcement across Texas oil country from Midland to Longview.

The scale of the program enables sponsors to pinpoint locations, whether it’s a single highway adopting the street your flagship store’s on or 100 signs strong from El Paso to Orange.

8. Positive State Association = Positive Impressions

Aligning with the Texas Department of Transportation forges positive connections between sponsors and beloved state institutions. TxDOT is responsible for maintaining public roadways, so teaming up to preserve Texas highways earns public trust.

The initiative ties into the iconic 31-year “Don’t Mess with Texas” anti-litter campaign. This means aligning your business alongside program signage transfers those positive feelings onto your brand.

Consumers recognize your company as a champion of Texas the same way they see the program helping preserve the natural splendor of their state.

9. Take Advantage of Volunteer Efforts (Without The Volunteer Hours)

Sponsorship stimulates employee participation by coordinating group clean-up events.

Donning safety vests alongside coworkers builds camaraderie while keeping adopted stretches litter-free. This fosters excellent company culture and reflects positively on your business. Workers take pride in directly enhancing their community’s surroundings.

Photos and videos from these team-building adventures also stock corporate social channels with impactful content. This showcases what your brand values to attract top talent and customer goodwill. Ultimately, this visibility transforms ordinary folks into brand ambassadors, energizing word-of-mouth promotion.

10. Highway Sponsorship in Texas Offers a Turnkey Process

Embarking on a Texas highway sponsorship proves smooth sailing thanks to Texas Sponsor A Highway® streamlined application process. They handle all the heavy lifting from initial info gathering to sign fabrication and installation. The staff even coordinates clean-up days, ensuring your stretch of road stays nice and clean!

Ongoing account management maintains timetables, sending reminder notices to sponsors whenever their next trash pick-up is approaching. By removing the red tape, you can save time and money to concentrate resources on your business operations.

It’s Time To Snag Your Stretch of the Texas Sponsor A Highway® Program!

Sponsoring a two-mile stretch of Texas highway provides businesses with an affordable, effective way to gain brand exposure while demonstrating social consciousness. Plus, as part of a suite of successful environmental programs your company can participate in, you’ll quickly see how affordable outdoor media supercharge your efforts.

Contact our team today if you want to learn more about how your company can make a lasting impression through Texas highway sponsorship.

Get Started with Texas Sponsor A Highway®