This Saturday, November 28, marks the 6th annual Small Business Saturday (#SmallBusinessSaturday). A day created by American Express to encourage people nationwide to support small, local businesses. (#ShopSmall)
Small Business Saturday was first launched in 2010 and, by 2011, had quickly gained steam as the U.S. Senate voiced its support for the day by making it an officially recognized holiday. In 2012, American Express did everything in its power to help small business owners have a voice and provided free, personalized ads which appeared millions of times across the web. In response, 73.9 MILLION people went out to shop at small businesses that year.
As the day grew, individuals and local organizations pledged to support Small Business Saturday as Neighborhood Champions. This amounted to over 1,450 people signing up to rally their communities on Small Business Saturday. In 2014, an estimated $14.3 BILLION was spent by 88 million consumers at small independent businesses on Small Business Saturday.
Shoppers are now supporting their neighborhood businesses like never before and are continuing to embrace the day as a holiday shopping tradition year after year.
“Small businesses power the U.S. economy. In fact, according to the SBA, they represent 54% of all domestic sales and generate approximately 40% of all retail jobs. Small businesses add vibrancy and strengthen communities, as well as their local economies.” – Robert Arora, Forbes
Why is this important to Texas Sponsor A Highway®?
Because 95% of our Sponsors ARE small businesses! And every year, they give back to their local communities through the Sponsor A Highway® Program, making this the perfect opportunity for residents and communities to give back to them!
Small businesses are the key to the American economy. Thanks to American Express, this annual initiative has evolved as a great way to support our country’s great entrepreneurs.
This Saturday is YOUR opportunity to #SHOPSMALL!!
The story of Small Business Saturday®
Small Business Saturday: The Antithesis Of Black Friday