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If you have ever spent time in the Lone Star State or on highways in Texas, you have most often heard the phrase, “Everything is Bigger in Texas.”  Unfortunately, along with a big state can come a lot of litter.  Approximately 362 million pieces of litter accumulate on Texas highways and roads yearly. Most of this is micro litter (two inches or smaller), such as cigarette butts, straws, and gum wrappers. Still, you’ll also see a lot of tire debris, particularly along the interstates, and plastic bottles and beverage containers.

Fortunately, there is a creative and effective way to reduce litter. Texas Sponsor A Highway® encourages businesses to become a sponsor in one of the six Texas markets: Dallas/Fort Worth, Austin, Houston, San Antonio, Midland-Odessa, and Lubbock.

A corporate sponsorship supports the roadside maintenance and beautification efforts along major highways in Texas. For each sponsored segment, a sponsor recognition panel is placed along the shoulder of the freeway in one-mile increments. Sponsorship signs represent Texas Sponsor A Highway®’s partnership with Don’t mess with Texas® , showing the logo and Texas flag.

These sponsorship signs provide positive exposure and brand awareness for businesses. And the more sponsored segments, the better. Check out what highways in Texas you can sponsor in each of these major cities.

Highways in Texas


The capital of Texas and “The Live Music Capital of the World,” Austin is a vibrant city for art and culture, hiking, and the outdoors.

One of the most traveled highways in Texas is I-35. Austin’s section carries nearly 200,000 vehicle trips daily and is critical to linking Austin, Central Texas, and beyond.

The city’s primary north-south route that is an alternative to I-35 is the MoPac. It runs through the center of Austin and is a key route to downtown and towns beyond. Routes 183 and 290 also provide access to downtown Austin, which includes businesses, major employment centers, schools, and healthcare systems.

State Highway 45 is a partial loop for those traveling around the city, running northwest to southeast.

Highways to sponsor in Austin:

  • Interstate 35
  • MoPac
  • Route 183, 290
  • State Highway 45, 71


With a population of about 2.29 million, Houston is the most populous city in Texas and one of the largest in the country. Houston is also a diverse city, home to many cultural institutions with active museum and theater districts.

The most southern interstate in the U.S., I-10 is one of the major east-west highways in Texas. From Houston, I-10 goes across the state, heading east to Louisiana and west to New Mexico.

Interstate 610 is an urban freeway around the inner city of Houston. Inside this loop, commuters will find educational institutions, employment centers, sports arenas, and Texas Medical Center, the largest medical center in the nation.

Highways to sponsor in Houston:

  • Interstate 10, 45, 69, 610
  • Route 59
  • State Highway 6, 25, 99, 146, 249, 288

San Antonio

San Antonio is a booming tourist destination with more than 39 million visitors a year. It is known for the Alamo, the Spanish mission and fortress compound used in the Battle of the Alamo, and the most visited historic landmark in Texas.

The city is also home to the River Walk, a 15-mile network of stone paths along the San Antonio River that connects hotels, shops, and restaurants. Depending on the direction of travelers, drivers may travel on I-10, I-35, and/or I-37 to reach the River Walk.

Visitors flying into the San Antonio International Airport will travel on I-410. From here, they can reach the Southwest Research Institute, SeaWorld of Texas, Texas A&M University, shopping centers, and other popular destinations.

Highways to sponsor in San Antonio:

  • Interstate 10, 35, 37, 410
  • Route 90, 281
  • Loop 1604
  • State Highway 16, 51


From the iconic skyline to its famous football team, Dallas is a bustling city with a thriving economy. Dallas had humble beginnings as a frontier town, and the first freeway ever built was I-45, the main interstate highway route between Houston and Dallas.

Interstate 635 is a partial loop, wrapping around the northern and eastern sides of the city. Meanwhile, I-35E passes through Dallas while I-35W passes through Fort Worth.

The Dallas/Fort Worth metropolitan area has continued to expand further and further from the two cities as the population grows. Rockwall, a lakeside town about a half-an-hour east of Dallas, has been rapidly expanding. Connecting Rockwall and Dallas, State Highway 205 is a major north-south roadway through Rockwall County.

Highways to sponsor in Dallas:

  • Interstate 20, 35E, 35W, 45, 635
  • Route 80, 287, 380, 377
  • State Highway 30, 75, 78, 114, 175, 183, 205

Fort Worth

A quick ride west from Dallas, commuters take I-30 to reach Center City Fort Worth, where the central business district is.

Downtown visitors and residents will also find Sundance Square, 37 blocks of dining, shopping, art, and entertainment. Travel on State Highway 199 from downtown and reach Jacksboro, northwest of Fort Worth.

For scenic views, ride from the Fort Worth suburb of Burleson to Meridan using State Highway 174 and see rolling hills and breathtaking vistas.

Highways to sponsor in Fort Worth:

  • Interstate 20, 30, 35W, 820
  • Route 80, 199, 377
  • State Highway 114, 121, 170, 174, 205, 287


Rich in petroleum, the Midland-Odessa area of Texas is often called the “Petroplex.” Located in West Texas between El Paso and Forth Worth, Midland-Odessa is home to blue-collar workers in the petroleum and energy industry.

I-20 and State Highway 191 are the primary east-west highways between Midland and Odessa. Traveling around the western, northern, and eastern edges of Midland is Loop 250. It runs near many industrial parks, restaurants, and shopping, including the Midland Park Mall.

Meanwhile, Route 385 runs north and south through Odessa, which has numerous museums and theaters, in addition to a replica of England’s Stonehenge.

Highways to sponsor in Midland-Odessa:

  • Interstate 20
  • Route 385
  • State Highway 158, 191
  • Loop 250, 335


Nicknamed “Hub City,” Lubbock is northwest Texas’s economic, educational, and healthcare hub. Also known for its lively music, Lubbock is the birthplace of rock ‘n’ roll legend Buddy Holly, who became famous in the mid-1950s.

Lubbock’s primary north-south route is I-27, which runs through the city and intersects with Loop 289. Route 62 is a primary east-west roadway in Lubbock, passing by Texas Tech University and the Medical District.

Highways to sponsor in Lubbock:

  • Interstate 27
  • Route 62, 84, 87
  • State Highway 114
  • Loop 289

Ready to Sponsor A Highway in Texas?

Drive Away

The Texas Sponsor A Highway® Program has the busiest highways in Texas to choose from, and once signs are installed, your business will receive positive exposure and branding 24/7.

Like multiple locations? There is no limit to the number of signs or roadways a sponsor can have!

Learn more about the markets in Texas at or contact Account Manager Jeff Flowers at 512-351-3022.