As a business or organization in Texas, you’re always looking for ways to get the most bang for your marketing buck. With so many advertising and sponsorship options, it can be challenging to determine which ones will deliver the best return on investment (ROI).
Have you considered adopting a highway? The same “This stretch of roadway..” signs are a unique opportunity to increase your brand visibility while demonstrating your commitment to the community and environment.
The Texas Sponsor A Highway® Program, a partnership between the Texas Department of Transportation (TxDOT) and Texas Sponsor A Highway (TSAH), allows businesses to sponsor segments of highways across the state.
By adopting a highway, your company’s name and logo will be prominently displayed on a recognition panel along your chosen stretch of road, garnering impressions from thousands of motorists daily.
But what about the cost? Is adopting a highway a budget-friendly marketing option for Texas businesses? The short answer is yes! Let’s dig deeper into the process and experience – and show how far you can stretch your marketing dollars with the Texas Sponsor A Highway® Program.
Why Adopt a Highway?
In today’s competitive business landscape, finding marketing strategies that increase your brand’s visibility and align with your company’s values is essential. Adopting a highway through the Texas Sponsor A Highway® Program offers a unique opportunity to achieve both goals.
Adopting a highway offers unmatched brand exposure
One of the primary reasons to adopt a highway is the incredible brand exposure it provides.
Your company’s name and logo will be featured on a large recognition panel along your sponsored highway segment, visible to passing motorists 24 hours a day, 7 days a week, 365 days a year. Your brand will receive thousands of impressions daily from a diverse audience of potential customers – and can you put value on that much exposure?
Adopting a highway demonstrates your commitment to Texas
By participating in the Texas Sponsor A Highway® Program, your business is dedicated to keeping Texas roads clean, safe, and beautiful.
Your sponsorship fees directly support litter removal and roadway maintenance efforts, improving the appearance of the highways and contributing to a cleaner environment. Adopting a highway is a powerful way to demonstrate your company’s commitment to corporate social responsibility and community involvement.
It’s cost-effective marketing at it’s best
Adopting a highway is a remarkably cost-effective way to promote your brand compared to other forms of advertising, such as billboards or television commercials.
With sponsorship fees based on the average daily traffic of your chosen highway segment, you can select an option that fits your marketing budget. Plus, you can maximize your ROI with savings for non-profit organizations and long-term commitments.
Targeted local sponsorship works
Adopting a highway allows you to target your sponsorship efforts to a specific local area. By choosing a highway segment in close proximity to your business or in an area where your target audience frequently travels, you can ensure that your brand message reaches the right people.
This targeted approach can lead to increased foot traffic, brand recognition, and, ultimately, more customers for your business.
How much is it to Adopt a Highway in Texas?
Now that you understand the benefits of adopting a highway, you’re probably wondering about the cost. The Texas Sponsor A Highway® Program offers a range of sponsorship options to fit various business budgets, with prices based on the average daily traffic (ADT) of the highway segment you choose.
Average Daily Traffic (ADT) and Pricing
The ADT is critical in determining the sponsorship fees for adopting a highway. The ADT represents the average number of vehicles traveling through a specific highway segment daily. Highway segments with higher ADT counts generally have higher sponsorship fees, as they provide greater exposure for your brand.
In Texas, the five major metro areas – Austin, Dallas/Fort Worth, Houston, San Antonio, Midland/Odessa, and Lubbock – typically have highway segments with higher ADT counts compared to rural areas.
As a result, sponsoring a highway in these regions may come with a higher price tag, but it also offers the potential for more impressions and greater brand visibility. Think of it as an investment in your company’s marketing strategy.
Customized Pricing Options
While the ADT significantly determines sponsorship fees, Texas Sponsor A Highway® understands that every business has unique marketing needs and budgets. That’s why we work closely with each sponsor to develop customized pricing options aligning with their goals and financial resources.
When you contact Texas Sponsor A Highway® for a quote, our experienced team will help you select the perfect highway segment based on your target audience, desired location, and budget.
We will provide a detailed proposal outlining the sponsorship fees and any available discounts, such as those for non-profit organizations or companies sponsoring multiple highway segments.
Flexible Contract Terms
Another factor that can influence the cost of adopting a highway is the length of your sponsorship contract. Texas Sponsor A Highway® offers flexible contract terms with a minimum commitment of two years. Opting for a longer sponsorship period can often result in lower monthly fees, allowing you to maximize your marketing budget over time.
It’s important to note that your sponsorship fees cover more than just the recognition panel displaying your company’s name and logo. The fees also support ongoing litter removal and beautification efforts along your sponsored highway segment, ensuring that your brand is associated with a clean and well-maintained stretch of road.
While the exact cost of adopting a highway in Texas varies based on factors like ADT and contract length, Texas Sponsor A Highway® is dedicated to providing affordable and customizable sponsorship options for businesses of all sizes.
Debunking Myths About Adopting a Highway in Texas
Despite the numerous benefits of adopting a highway, some common misconceptions may cause businesses to hesitate. Let’s examine these myths and discover the truth behind them.
Myth 1: Adopting a highway is too expensive
One of the most prevalent myths about adopting a highway is that it’s an expensive marketing tactic. However, this simply isn’t true. While sponsorship costs vary based on factors like average daily traffic (ADT) and location, Texas Sponsor A Highway® offers flexible pricing options to accommodate various business budgets.
In fact, compared to other forms of outdoor advertising, such as billboards or transit ads, adopting a highway can be a remarkably cost-effective way to increase your brand’s visibility.
With sponsorship fees directly supporting the maintenance and beautification of your adopted highway segment, you can maximize your marketing ROI while contributing to a cleaner environment.
Myth 2: Adopting a highway only benefits large corporations
Another common misconception is that adopting a highway is only suitable for large corporations with extensive marketing budgets. Businesses of all sizes can benefit from this unique advertising opportunity.
Texas Sponsor A Highway® works closely with each sponsor to develop customized sponsorship packages that align with their needs and financial resources. Whether you’re a small local business or a large enterprise, there’s a highway adoption option that can help you achieve your marketing goals and increase your brand’s visibility within your target market.
Myth 3: Adopting a highway is a short-term marketing solution
Some businesses may view adopting a highway as a short-term marketing tactic, but this couldn’t be further from the truth. When you adopt a highway through Texas Sponsor A Highway®, you invest long-term in your brand’s visibility and reputation.
With a minimum sponsorship commitment of two years, your company’s name and logo will be consistently displayed on your recognition panel, garnering daily impressions from thousands of motorists. This ongoing exposure can help build brand recognition, trust, and loyalty among your target audience, ultimately contributing to the long-term success of your business.
Myth 4: Adopting a highway has little community impact
Some businesses may underestimate the impact of adopting a highway on the community. While the primary goal of highway adoption is to increase your brand’s visibility, it also demonstrates your company’s commitment to corporate social responsibility and community involvement.
By sponsoring a highway segment, you’re directly contributing to the cleanliness and beautification of Texas roads, benefiting residents and visitors alike. Your participation in the Texas Sponsor A Highway® Program sends a powerful message about your company’s values and dedication to positively impacting the environment and the communities you serve.
Don’t let these common myths deter you from experiencing the numerous benefits of adopting a highway in Texas. By partnering with Texas Sponsor A Highway®, you can access an affordable, flexible, and effective marketing solution that promotes your brand and contributes to your community’s greater good.
Take the First Step Towards Increased Brand Visibility
If you’re ready to experience the numerous benefits of adopting a highway in Texas, now is the perfect time to take action. Contact Texas Sponsor A Highway® today to learn more about our customizable sponsorship options and to receive a personalized quote for your business.
Don’t miss this opportunity to elevate your brand while making a difference in your community. Adopting a highway through Texas Sponsor A Highway®, you can demonstrate your company’s dedication to environmental responsibility and showcase your brand to millions of potential customers.
Take the first step towards unparalleled marketing ROI and community impact by contacting Texas Sponsor A Highway® today. Our team is ready to help you unlock the full potential of your marketing efforts through the power of highway adoption.