If you live and work in Texas, you may not give a second thought to the roads that you travel every day. But did you know that Texas highways are more than just roads – they are the very avenues that connect local businesses with the communities they rely on?
As millions of drivers move along the Lone Star State’s highway network, local businesses have a unique opportunity to put their brand front and center. The Texas Sponsor A Highway® is helping companies and organizations make their presence known nationwide while helping give back to our great state.
Participating in the Texas Sponsor A Highway® program may seem like a page from an old marketing playbook, but the stats show it’s still a powerful way to engage consumers.
By sponsoring a stretch of approved Texas highway, local businesses can put their name and logo front and center on a quality sign that drivers will see daily – boosting name recognition and brand visibility.
Why Sponsor A Texas Highway?
Texas highways are some of the busiest in the nation – with the road seeing millions of drivers daily. Stats from the Texas Department of Transportation (TxDOT) show that the significant Texas metropolitan areas still see impressive traffic volumes:
- Houston: Over 1.6 million vehicles per day on its busiest highways
- Dallas-Fort Worth: More than 1.3 million daily vehicles
- San Antonio: Approximately 800,000 vehicles daily
- Austin: Over 200,000 vehicles per day on major corridors
Now, think of these numbers as more than just cars. They are potential customers who may be in the market for the very product or service that your local business offers.
The Texas Sponsor A Highway® program allows businesses to display their name and logo on high-visibility signs along these busy routes – offering a unique 24/7 presence. Unlike television commercials, radio spots, or digital ads with limited air time or impressions, sponsored highway signs are always on display. This constant exposure ensures that your brand message reaches commuters, travelers, and locals alike, day and night, 365 days a year.
Boosting Your Corporate Social Responsibility (CSR)
But it’s not just about raising your customer engagement. Consumers expect more from their favorite brands – and local businesses have a unique opportunity to show their commitment to the community through corporate social responsibility (CSR) initiatives.
Think about this from a recent consumer survey: 87% of consumers said they would purchase a product because a company advocated for an issue they cared about.
Highway sponsorship aligns perfectly with this growing demand for corporate responsibility. By participating in the Texas Sponsor A Highway® program, local businesses contribute directly to keeping Texas roads clean and safe.
When a company sponsors a highway, it’s not just about advertising—it’s about actively maintaining and beautifying public spaces. This visible commitment to the community can increase trust and loyalty among customers who appreciate businesses that give back.
Are Roadside Sponsorships in Texas Cost-Effective?
We get it—every company has tight budgets, and local businesses are often hit harder than others. So, when it comes to marketing, you want to know that every dollar is going to the correct method.
Here’s the good news: Highway sponsorship offers an impressive and effective marketing solution that won’t bust your budget – even compared to traditional advertising methods.
- Depending on location and size, billboard advertising in Texas can cost between $1,500 and $30,000 per month.
- A 30-second local TV commercial can range from $200 to $1,500 per airing, quickly adding up to thousands per month for regular exposure.
- Digital advertising costs vary widely but often require ongoing investment to maintain visibility.
The Texas Sponsor A Highway® program offers a fixed monthly fee for continuous exposure. While costs vary based on location and traffic volume, many businesses find that the per-impression cost of highway sponsorship is significantly lower than other advertising methods.
Plus, Texas highway sponsorship is a long-term investment that continues to pay dividends. Once your sign is installed, it remains in place 24/7, providing constant brand exposure without the need for recurring production costs or ad refreshes.
Community Involvement and Local Impact
One of the most significant benefits of sponsoring a Texas highway is its profound impact on a business’s relationship with the local community. By participating in the program, companies demonstrate their commitment to keeping their local area safe, clean, and beautiful.
What local business wouldn’t want to be known as a champion for their community and the environment? Highway sponsorship allows companies to align themselves with positive values and make a tangible difference in their surrounding area.
Plus, for companies looking to engage their teams with a unique and meaningful volunteer opportunity, participating with the Texas Sponsor A Highway® program allows you to get involved without losing valuable hours volunteering.
Your investment equips a team of volunteers from Texas Sponsor A Highway® to care for your sponsored highway. It leaves your team free to continue their daily responsibilities while making a positive impact.
Is Sponsoring a Texas Highway Right for Me?
Are you wondering if the Texas Sponsor A Highway® program fits your business well? No matter your business size or focus, sponsoring a Texas highway can help you boost your reputation and customer engagement.
Sponsoring a highway in Texas may be right for you if…
You Want to See Your Marketing Dollars Go Further
Highway sponsorship offers exceptional value if you’re looking for a cost-effective way to increase brand visibility. With 24/7 exposure to thousands of daily commuters and travelers, your marketing investment works round-the-clock.
You Want to Make an Impact Locally
Your sponsorship directly contributes to keeping Texas highways clean and well-maintained, showcasing your dedication to the community you serve. This visible involvement fosters goodwill and enhances your reputation among residents and customers.
You’re Looking for a Unique Way to Stand Out from Competitors
Your company name and logo on a highway sign create a lasting impression that many competitors might not have. This distinctive presence can give you an edge in consumers’ minds when making purchasing decisions.
You Want to Boost Brand Recognition Across a Wide Audience
If expanding your brand’s reach is a priority, highway sponsorship puts your name in front of a diverse and extensive audience. From daily commuters to long-distance travelers, your brand gains exposure to people who might not encounter your traditional advertising channels.
You Need a Low-maintenance Marketing Solution
Highway sponsorship could be ideal if you’re seeking a marketing strategy that doesn’t require constant attention or updates. This “set it and forget it” approach can particularly appeal to busy business owners or those with limited marketing resources.
You Want to Reach Both Locals and Visitors
Highway sponsorship offers a unique advantage for businesses catering to local customers and out-of-town visitors. Your sign will be seen by regular commuters who might become repeat customers and travelers who could be potential new clients. This dual reach makes highway sponsorship an excellent choice for hospitality, retail, or service businesses.
How Texas Sponsor A Highway® Works
What is the best part of sponsoring a Texas highway? It’s easy to get started! Here’s how the Texas Sponsor A Highway® program works:
- Choose Your Location: Select a highway segment you’d like to sponsor. Options are available in major metropolitan areas like Austin, Dallas/Fort Worth, Houston, San Antonio, Midland Odessa, and Lubbock.
- Sign the Agreement: Once you’ve chosen your location, you’ll sign a two-year sponsorship agreement with Texas Sponsor A Highway®.
- Design Your Sign: Work with the Texas Sponsor A Highway® art department to design your recognition panel. This sign will feature your company logo.
- Installation: Your sign will be installed on the shoulder of your chosen highway segment within approximately 70 days of signing the agreement.
- Maintenance: Your monthly sponsorship fee covers the cost of roadside maintenance, including litter removal and upkeep of your sponsored section.
- Renewal: After the initial two-year period, you can renew your sponsorship and maintain your sign location.
Are You Ready To Make A Difference In Texas?
Local businesses that choose to sponsor a highway are not just investing in their success—they’re contributing to the well-being and beauty of the Lone Star State for all who call it home or pass through its borders.
For forward-thinking local businesses looking to make a lasting impact and drive growth, sponsoring a Texas highway is more than just a marketing strategy—it’s a commitment to the future of Texas and an intelligent investment in long-term success.
Consider joining the Texas Sponsor A Highway® program today and pave the way for a brighter, cleaner, and more prosperous Texas tomorrow.