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Are you tired of the same old advertising channels that seem to blend into the background noise? Check out these out of home advertising examples for some inspiration.

You likely know the struggle to stand out if you own a Texas business. And you’re probably always searching for new and innovative ways to reach your customers (while still saving on marketing costs!)

But with so many out of home advertising examples available, it can be difficult to know where to start. Digital advertising, print publications, television spots – where do you begin?

If you’re looking for an out-of-the-box advertising solution that delivers accurate results, look no further than Texas Sponsor A Highway®. This unique program offers businesses a chance to gain massive brand exposure while contributing to a worthy cause.

The key to sponsoring a highway with TSAH is using the power of out of home (OOH) or outdoor advertising. This type of marketing offers a vast audience reach and is highly visible – with easy-to-understand messages that make potential customers take notice. 

What is Out of Home Advertising Examples?

Out of home advertising examples use physical displays in public areas such as highways, streets, and other venues. 

This type of advertising is designed to capture the attention of potential customers who may not be exposed to traditional forms of media. You’ve likely passed billboards and posters while driving down the highway, examples of out-of-home advertising.

The goal of out of home advertising is to reach potential customers in unexpected places and drive engagement with a product or service. Rather than try to capture attention through a television commercial or magazine ad, outdoor advertising is designed to be more direct and memorable.

What Are Common Out Of Home Advertising Examples?


The classic billboard remains a powerful tool for reaching a wide audience. Towering over highways and city streets, billboards offer large canvases for brands to communicate messages, display visuals, and promote products.

Transit Ads:

Placing ads on buses, trains, and other forms of public transportation offers a targeted approach to reach commuters and travelers. Transit ads can be displayed inside or outside vehicles, offering repeated exposure throughout the journey.

Street Furniture Ads:

Ads on bus shelters, benches, and other street furniture provide a more localized way to reach pedestrians and people waiting for transportation. These ads can be strategically placed in high-traffic areas or near specific businesses.

Retail Signage:

Retail stores offer a multitude of opportunities for OOH advertising. Window displays, in-store signage, and even product packaging can be designed to attract attention and promote products to potential customers.

Digital Billboards:

Taking the traditional billboard to the next level, digital displays offer dynamic content that can be changed frequently. This allows for more timely and targeted advertising, displaying messages relevant to current events or local happenings.

Augmented Reality Experiences:

Adding a layer of digital interactivity, augmented reality (AR) experiences can transform public spaces into immersive advertising platforms. Using smartphones or tablets, consumers can interact with virtual objects or information overlaid in the real world, creating a memorable and engaging brand experience.

Guerilla Marketing:

For those seeking a more unconventional approach, guerilla marketing tactics can be highly effective in grabbing attention and generating buzz. These unexpected and often disruptive tactics use public spaces in creative ways to promote brands and products, often sparking social media engagement and media coverage.

Projection Mapping:

Project projection mapping turns buildings and other surfaces into canvases for large-scale displays, creating a captivating and visually stunning OOH advertising format. These dynamic projections can showcase product features, tell stories, or interact with the environment, making a lasting impression on viewers.

Interactive Displays:

Beyond simple visuals, interactive displays allow consumers to engage directly with brands through touch screens, sensors, or other technology. These interactive experiences can be used to provide information, gather feedback, or even play games, creating a deeper connection with consumers.

Place-Based Media:

Reaching consumers in specific locations like airports, sporting arenas, and entertainment venues offers a targeted approach to reach consumers engaged in certain activities or interests. Place-based media can include digital displays, traditional signage, and experiential marketing activations.

The Advantages of Out of Home Advertising

Out-of-home advertising, or OOH, encompasses any advertising format displayed in public spaces. This includes billboards, transit ads, street furniture ads, and retail signage. 

While the digital world dominates our attention, OOH advertising offers unique benefits that can be incredibly effective for businesses of all sizes.

1. Unforgettable Reach

OOH advertising reaches a vast and diverse audience, capturing people’s attention on the go. Billboards strategically placed along highways and transit routes guarantee daily exposure to thousands of potential customers. This is incredibly impactful for reaching audiences who consume less traditional media or spend less time online.

2. Long-Term Brand Awareness

OOH advertising provides consistent brand exposure over an extended period. Unlike fleeting online ads, a billboard or transit advertisement can generate continuous impressions for weeks or months. This repetition strengthens brand memory and increases the likelihood of recall when consumers are ready to purchase.

3. Geographic Targeting

With OOH advertising, you can target specific locations to reach your ideal audience. Choose placements near your business, competitor locations, or areas with high concentrations of your target demographic. This ensures your message reaches the right people at the right time.

4. Enhanced Digital Campaigns

OOH advertising can seamlessly integrate with digital campaigns to create a multi-channel marketing strategy. QR codes on billboards or interactive displays can drive traffic to your website or social media pages, while online ads can amplify the message delivered through OOH placements.

5. Increased Brand Engagement

Creative and interactive OOH formats can capture attention and encourage engagement. Consider digital displays featuring dynamic content or augmented reality experiences that allow consumers to interact with your brand uniquely.

6. Measurable Results

Thanks to advanced technology, the effectiveness of OOH advertising is now easier to measure than ever. Data analytics tools can track impressions, engagement rates, and foot traffic driven by specific placements. This allows you to optimize your campaigns for maximum ROI.

7. Cost-Effectiveness

While the initial cost of OOH advertising may seem high, the long-term reach and impact can be incredibly cost-effective. Compared to traditional media, OOH advertising often delivers a lower cost per impression, making it a viable option for businesses with various budgets.

8. Environmental Impact

Modern OOH advertising formats can be designed to be environmentally friendly. Digital displays often consume less energy than traditional static ads; some programs even incorporate clean energy solutions. This allows businesses to promote their brand while contributing to a more sustainable future.

What makes Texas Sponsor A Highway® so unique?

While traditional OOH formats are practical, they often blend into the background noise and struggle to capture attention in a saturated environment. Highway sponsorships, however, offer a distinct advantage. 

By placing your brand logo along a prominent stretch of highway, you’re guaranteed to reach a large and diverse audience of drivers and passengers. This level of exposure is difficult to achieve with any other form of OOH advertising.

Texas Sponsor A Highway® is more than just a sponsorship opportunity; it’s a unique partnership between businesses and the Texas Department of Transportation (TxDOT). When you partner with Texas Sponsor A Highway®, you get to adopt a stretch of road, enjoy the benefits of high visibility, and know that a skilled team is keeping your adopted road clean and litter-free. 

What makes this program so distinctive?

  • High visibility: Unlike traditional OOH formats often lost in the urban landscape, highway sponsor signage enjoys a virtually captive audience of drivers and passengers.
  • Long-term exposure: Sponsorships ensure consistent brand presence throughout the adoption period.
  • Targeted reach: Businesses can choose specific highway segments to reach particular demographics or target markets.
  • Cost-effective: Highway sponsorships offer a significantly lower cost per impression than other OOH options.
  • Environmental impact: Businesses keep Texas highways clean and beautiful, enhancing the community’s aesthetic.

Texas Sponsor A Highway® offers a unique opportunity for businesses to engage in corporate social responsibility (CSR) initiatives. By participating in the program, businesses demonstrate their commitment to environmental sustainability and responsible waste management. 

Imagine how thrilled your customers would be to know that their purchase supports a program that improves the environment and beautifies Texas highways!

Ready To Expand Your Reach with Out of Home Advertising? Sponsor a Texas Highway!

There’s never been a better time to use out of home advertising. By participating in Texas Sponsor A Highway®, you can target your audience with maximum visibility at a fraction of the cost of other OOH options. The process is simple, allowing you to start quickly and easily. 

  1. Visit the Texas Sponsor A Highway® website: The website provides all the information you need about the program, including eligibility requirements, available highway segments, and sponsorship costs.
  2. Select your desired highway segment: Choose a segment where you want to reach your target audience.
  3. Submit your application: The application process is simple. You must provide information about your company, logo artwork, and payment details.
  4. Get approved: Once your application is approved, you can finalize your sponsorship agreement and install your signage.
  5. Enjoy the benefits: Once your signage is installed, you can start enjoying the benefits of increased brand awareness and exposure.

Start your sponsorship today and join the growing list of companies taking advantage of this powerful advertising opportunity. 

Start Your Application

Texas Sponsor A Highway FAQs 

What exactly is the Texas Sponsor A Highway program?

This partnership between the Texas Department of Transportation (TxDOT) and the Texas Society of Historical Architects (TSAH) allows businesses to sponsor roadside maintenance and beautification efforts. By becoming a sponsor, you’re promoting your business and significantly contributing to the well-being of your community and the environment.

What’s the investment involved in sponsoring a highway?

The sponsorship cost varies depending on the roadway’s Average Daily Traffic (ADT). Higher traffic areas naturally come with a higher monthly fee, but non-profit organizations and those sponsoring multiple areas can benefit from discounts. For more specific cost information, don’t hesitate to contact the Texas Sponsor A Highway program directly.

Can you tell me more about the recognition panel?

Imagine your company’s name and logo proudly displayed on a 56” x 20” panel along a bustling Texas freeway. That’s what awaits you as a sponsor. The TSAH’s skilled art department will collaborate with you to design a visually striking panel that ensures maximum visibility and helps you get the most out of your sponsorship.

How long does a sponsorship agreement last?

Each agreement lasts two years, with the option to renew for additional two-year periods. This flexibility allows you to monitor the effectiveness of your sponsorship and decide whether to continue your commitment to this impactful program.

How long does it take from signing the agreement to seeing the sign installed?

From the moment you sign the agreement to the day you see your company’s name shining bright along the highway, it takes an average of 70 days. The Texas Sponsor A Highway program prioritizes efficiency and transparency, ensuring a smooth and straightforward process.