They say everything is bigger in Texas—and that includes the need to make an impact with your company’s corporate social responsibility (CSR) efforts. While there are plenty of ways to give back and make a difference in the Lone Star State, one way that is sure to get noticed is to sponsor a highway in Dallas.
As a business owner or marketing professional in the Dallas-Fort Worth area, you understand the importance of giving back to your community and finding unique ways to boost your brand’s visibility.
The Texas Sponsor A Highway® (TSAH), in partnership with the Texas Department of Transportation (TxDOT), offers the perfect opportunity to achieve both goals simultaneously.
By sponsoring a highway, your company will be responsible for sponsoring a section of the roadway, ensuring it remains clean, well-maintained, and litter-free. In return, your business will be recognized with prominent signage featuring your company’s name and logo, showcasing your commitment to environmental stewardship and community involvement to the thousands of drivers who pass by daily.
But what if you want to see the benefits of sponsoring a highway without the pressure to maintain it yourself? Texas Sponsor A Highway® is here to help you enjoy the best of both worlds – keeping our beautiful state clean while maximizing your company’s exposure.
What is Texas Sponsor A Highway?
Texas Sponsor A Highway® (TSAH) is a corporate sponsorship program that partners with the Texas Department of Transportation (TxDOT) to provide businesses with an opportunity to support the maintenance and beautification of Texas roadways.
By joining forces with TSAH, companies can adopt sections of highway in major metropolitan areas, such as Dallas-Fort Worth, Houston, San Antonio, Austin, Midland-Odessa, and Lubbock.
As a sponsor, your company pays a monthly fee to cover the costs of professional roadside maintenance and litter removal services provided by TSAH. In exchange, your business receives recognition panels (56″x20″) featuring your company name and logo installed on your sponsored highway segment.
The TSAH art department collaborates with sponsors to create signs that promote their brands while maintaining the program’s aesthetic standards.
TSAH’s dedicated maintenance teams work tirelessly to keep sponsored highway segments clean, well-maintained, and litter-free, ensuring a pleasant driver experience and a more attractive environment for the local community.
What Are The Benefits of Sponsoring a Highway in Texas?
Texas Sponsor A Highway® (TSAH) unlocks various benefits – and more than you might expect! By participating in this innovative program, your company can make a lasting impact on the local community while simultaneously boosting your brand’s visibility and reputation.
Demonstrating Your Commitment to Sustainability and Environmental Stewardship
Litter Reduction: By sponsoring a section of highway, your company directly contributes to reducing litter and debris along Texas roadways. TSAH’s professional maintenance teams regularly clean and maintain your sponsored segment, ensuring a cleaner, more attractive environment for all.
Beautification Efforts: Besides litter removal, your sponsorship helps support the overall beautification of Texas highways. TSAH works diligently to maintain the appearance of your sponsored segment, including landscaping and vegetation management, creating a more visually appealing experience for drivers and passengers.
Unparalleled Brand Exposure and Recognition
High-Traffic Locations: TSAH offers sponsorship opportunities on high-traffic highways in major metropolitan areas, such as Dallas-Fort Worth, Houston, San Antonio, Austin, Midland-Odessa, and Lubbock. Adopting a highway in these areas will expose your company’s brand to millions of drivers and passengers annually.
24/7 Visibility: Your company’s recognition panels, featuring your name and logo, will be prominently displayed on your sponsored highway segment 24 hours a day, seven days a week, 365 days a year. This continuous exposure ensures that your brand remains top-of-mind for potential customers and clients.
Positive Brand Association: By aligning your company with the sponsor a highway program, you demonstrate your commitment to corporate social responsibility and environmental stewardship. This positive association can enhance your brand’s reputation and foster goodwill among consumers who value businesses that actively contribute to improving their communities.
Cost-Effective Marketing and Advertising
Long-Term Exposure: Highway sponsorship agreements with TSAH last for two years, with the option to renew for additional two-year terms. This long-term exposure provides a consistent, cost-effective way to keep your brand in front of a large audience over an extended period.
Compared to Traditional Advertising: Sponsoring a highway offers a more affordable and sustainable alternative to traditional advertising methods, such as billboards or print ads. With a single monthly fee covering maintenance costs and recognition panel production, your company can enjoy the benefits of continuous brand exposure without the need for ongoing design and placement expenses.
Targeted Local Reach: By carefully selecting your sponsored highway segment, you can target your desired local audience and maximize the impact of your marketing efforts. TSAH’s team can help you identify the most strategic locations to reach your target demographics effectively.
Community Goodwill and Employee Engagement
Demonstrating Community Involvement: Sponsoring a highway showcases your company’s dedication to the local community and its well-being. By actively participating in the maintenance and beautification of Texas roadways, your business can foster a positive reputation and strengthen ties with the communities you serve.
Employee Pride and Engagement: Participating in the Sponsor A Highway program can boost employee morale and engagement. Knowing that their employer is actively involved in making a difference in the community can instill a sense of pride and purpose among your team members, increasing job satisfaction and loyalty.
The Importance of Green Initiatives and Sustainability in Texas
Texas is known for its vast landscapes, diverse ecosystems, and bustling metropolises.
As the second-largest state in the U.S. by area and population, Texas significantly impacts the nation’s overall environmental health and sustainability. Implementing and supporting green initiatives throughout the state is crucial for maintaining the delicate balance between economic growth and environmental stewardship.
Preserving Natural Resources
Texas has many natural resources, including forests, rivers, lakes, and coastal areas. These resources provide essential habitats for wildlife and support the state’s economy through tourism, recreation, and agriculture.
By adopting sustainable practices and supporting green initiatives, businesses and individuals can help protect these invaluable resources for future generations.
Mitigating Climate Change
As the nation’s leading energy producer, Texas plays a significant role in the fight against climate change. Embracing sustainable practices, such as reducing greenhouse gas emissions, promoting renewable energy, and improving energy efficiency, can help mitigate the negative impacts of climate change on the state’s environment and public health.
Enhancing Air and Water Quality
Texas’ growing population and industrial activities can strain the state’s air and water quality. Implementing green initiatives, such as reducing vehicle emissions, promoting public transportation, and improving waste management practices, can help combat pollution and ensure cleaner air and water for all Texans.
Supporting the Economy
Investing in sustainability and green initiatives can also positively impact Texas’ economy. The state can create new job opportunities and attract environmentally conscious businesses and investors by fostering the growth of eco-friendly industries, such as renewable energy and sustainable agriculture.
Promoting Public Health
The health of Texas’ environment is directly linked to the health of its residents. Poor air and water quality can lead to various health issues, such as respiratory problems, waterborne illnesses, and increased risk of certain cancers. By prioritizing sustainability and supporting green initiatives, Texas can improve public health outcomes and reduce the burden on healthcare systems.
Setting an Example for Future Generations
As one of the most influential states in the nation, Texas has the opportunity to set a powerful example for future generations by embracing sustainability and environmental stewardship.
By educating young Texans about the importance of green initiatives and involving them in conservation efforts, the state can foster a culture of responsibility and ensure a brighter, more sustainable future for all.
Supporting green initiatives and sustainability efforts in Texas is essential for protecting the state’s natural resources and ensuring a healthy environment, driving economic growth, promoting public health, and setting a positive example for the nation. By adopting eco-friendly practices and participating in programs like Texas Sponsor A Highway®, businesses and individuals can contribute to a more sustainable future for the Lone Star State.
Getting Started with Texas Sponsor A Highway
If you’re ready to make a difference in your community and enhance your brand’s visibility by adopting a highway in Texas, follow this step-by-step guide!
Step 1: Contact TSAH and Request a Quote
To begin the process, reach out to the TSAH team. A sponsorship expert will assist you in selecting the perfect highway segment that aligns with your company’s goals and target audience. They will provide you with a quote based on your chosen segment’s location and average daily traffic (ADT).
Step 2: Sign the Sponsorship Agreement
Once you have selected your desired sponsorship location and agreed upon the monthly fee, TSAH will send you a sponsorship agreement. This agreement outlines the terms and conditions of your two-year sponsorship commitment. Review the agreement carefully, sign it, and return it to TSAH with your first payment.
Step 3: Design Your Recognition Panel
After signing the agreement, TSAH’s art department will work closely with you to design your company’s recognition panel. This 56″x20″ panel will feature your business name, logo, and any other relevant information you wish to include. The TSAH team will ensure that your design meets all TxDOT guidelines and maximizes your brand’s visibility.
Step 4: Approval and Installation
Upon finalizing your recognition panel design, TSAH will submit it to TxDOT for approval. Once approved, your panel will be produced and installed at your sponsored highway segment. The entire process, from signing the agreement to panel installation, typically takes around 70 days.
Step 5: Maintenance and Reporting
With your recognition panel in place, TSAH’s professional maintenance teams will begin regularly cleaning and maintaining your sponsored area. Your highway segment can expect to remain litter-free and well-maintained throughout your sponsorship term. TSAH will provide you with periodic updates on the impact of your sponsorship, including litter removal statistics and community feedback.
Step 6: Renewal and Expansion
As your two-year sponsorship term nears its end, TSAH will contact you regarding renewal options. You can renew your sponsorship for an additional two years, securing your location and continuing to positively impact your community.
If you want to expand your sponsorship to additional locations, TSAH’s team will gladly help you identify new opportunities.
Your Opportunity to Make a Difference with Texas Sponsor A Highway
As a business owner or brand manager in Texas, you have the unique opportunity to make a lasting impact on your community and the environment while simultaneously elevating your brand’s visibility and reputation.
So, why wait? Seize this opportunity to make a meaningful difference in your community and elevate your brand’s standing by contacting Texas Sponsor A Highway® today. Our dedicated team of sponsorship experts is ready to guide you through the adoption process and help you select the perfect location to showcase your commitment to sustainability.
Leap and join the ranks of forward-thinking companies making a positive impact across the Lone Star State. Your participation in the Adopt-A-Highway program will benefit your business and contribute to a cleaner, healthier, and more vibrant Texas for all.
We can create a brighter future one mile at a time.